• Our Kings Wear a Crown
    2015 Mid-Atlantic Market Champions!
  • kenburns1
    Bruce Downs
    Master Technician
  • kenburns1
    Brice "Bacon" Terry
    Advanced Technician
  • kenburns1
    Brad Whitfield

Welcome To the Ray Price Harley-Davidson Custom Kings Contest

Over the past couple months, Harley-Davidson dealers across the US have been taking part in the Custom Kings Street Customization Contest to showcase the talents of dealerships, and factory trained technicians, in creating unique custom bikes.

Everyone started with a new or used Harley-Davidson Street® 500 or 750 motorcycle and had a limited budget for any parts and accessories, and to make all the modifications. The bike build-off commenced in April, with just two months to take all the ideas and designs and put it all together. The winner will be announced in August.

We're never ones to shy away from a challenge and we have put every effort into claiming the crown of 'Custom Kings' of 2015!

First the field of custom bikes was narrowed to the top 50 District Winners. From there, a winner from each market was chose on August 10.

We are very proud to announce that the Ray Price Street Bully made it to the Semi-Finals! The Street Bully will now go up against the Top 7 Market Winners to compete for the crown!

Browse this site to meet the build team, watch our mission videos and keep updated with photos and videos of the project.

This bike is for sale! For more info, just fill out our contact form below!


The Ray Price Build Team

Introducing the 4 members of our team that are hard at work bringing our Street 500 to life!

Bruce Downs

Bruce Downs

Master Tech

Bruce has been with Ray Price Harley-Davidson for 31 years and loves working on shovelheads. He is the master technician on this build. He has two grown kids and enjoys bear hunting, hang gliding, surfing and fishing.

Jason Clement

Jason Clement

Expert Tech

Expert Technician Jason Clement has been with Ray Price Harley-Davidson for 22 years. Married with 3 children, when not working on Harley's he can be found golfing, playing pool and cooking.

Brice 'Bacon' Terry

Brice 'Bacon' Terry

Advanced Tech

Brice "Bacon" Terry is an Advanced Technician with 12 years working at Ray Price. His passion is vintage Harleys along with guns, shooting and the outdoors. Brice and his new bride share their home with their boxer mix, Belle.

Brad Whitfield

Brad Whitfield


23 year old Brad Whitfield is the relative newcomer to the team and has been with Ray Price Harley-Davidson for 4 years. His passion is motorcycles of any kind. Brad lives in Chapel Hill and is engaged to be married.

Crew Members
District Winners
Harley-Davidson Custom King Competition
Market Winners